Discovering Your Core Values as a Photographer

As a photographer, have you ever caught yourself trying to emulate your photography idols? Do you find yourself mimicking their style, hoping to capture their magic, without fully understanding the deeper meaning behind their work? In the summer of 2020, I found myself in a discussion with fellow photographers where we explored the nature of inspiration, the influence of heroes, and, most importantly, the discovery of our own core values. During that conversation, something profound was said: anyone can copy your style, but no one can or should copy your message.

This idea sparked a new way of thinking. Rather than striving to imitate a specific photographer’s aesthetic, why not seek inspiration from artists across various mediums who think like you or share similar worldviews? Or perhaps even from those whose ideas you vehemently disagree with? This broader approach allows for a richer, more authentic expression of your personal voice. As a graphic designer, this concept struck a chord with me. If you asked me to name the designers who have inspired me the most, my answer would be immediate: Massimo Vignelli and David Carson. These two designers, representing the extremes of cleanliness and chaos, embody the elements I love most about design.

But when it comes to photography, the answer is less clear. Instead of identifying with specific photographers, I’ve come to realize that the core value I wish to convey through my photography is simple: "A form of Reality and Honesty." I phrase it this way because the more I shoot, the more I understand that photography is inherently subjective—it's my personal lens on life. How can any artist claim to show "reality" when our only understanding of the world is through our own perspective? My reality is not yours, and vice versa, so how could I accurately represent it?

When I speak of honesty, it’s about more than the images I capture; it’s about integrity. It’s about staying true to myself, my vision, and the people I photograph. It’s about being genuine, compassionate, and responsible in how I interact with the world. This extends far beyond photography. Honesty, for me, means being a force for good—using my skills to create art that reflects positive core values, uplifts others, and resonates deeply.

As I reflected on these ideas, I began to wonder: why not apply the philosophies that guide my work in graphic design to my photography? In street photography, for instance, there’s an inherent chaos—unpredictable, raw, and full of life. On the other hand, when shooting a singular subject in a controlled studio environment, there’s a purity and intentionality that brings out something entirely different. These two modes—chaos and purity—are like the extremes I admire in design, and they shape my photographic voice in meaningful ways.

Understanding your core values as an artist is essential, whether you're a photographer, designer, or communicator of any kind. These values become the compass that guides your creative journey, ensuring your work remains true to who you are and not just a reflection of external influences. By identifying and embracing these values, you can craft a message that is uniquely yours—one that resonates on a deeper level with your audience and helps define the kind of artist you aspire to be.

So, take a moment to reflect. What values guide your work? What truths do you want to express through your art? Once you uncover these answers, you’ll find that your creative journey becomes not just about capturing moments, but about sharing a piece of yourself with the world.